Scared of salary negotiation? You’re not alone.In fact, 28% of people who told PayScale they had never negotiated salary, refrained from doing so because they were uncomfortable talking about money.Discussions about money can feel awkward or taboo, but it’s important not to let that stop you from asking for what your research indicates is a fair price for your skills and services.(And if you’re not sure what the market will bear, PayScale’s Salary Survey is a great place to start.)If you don’t negotiate, you could be missing out on hundreds of thousands of dollars over the course of your career. Even if you’re looking at your very first job, it’s important to get the best salary you can, in order to maximize your earnings over a lifetime.Here are four common negotiation mistakes to try to avoid next time you sit down for a conversation about salary. Keep them in mind as you research a reasonable range and prepare for the back and forth:Negotiating via emailIt’s really better to stick to negotiating either in person or on the phone. The risk with email is that your tone can easily be misinterpreted, and salary negotiation can be a sensitive issue.Instead, use email as a tool to schedule phone calls and meetings, so that the conversation can be a true exchange that’s not plagued by misunderstandings.Overlooking other perksWhile salary is certainly important, don’t lose sight of what initially attracted you to a job in the first place. Whether it’s the impressive title, a chance to develop new skills, or an excellent benefits package, keep it in mind so that you don’t push for an unrealistic salary.Money isn't everything when it comes to job satisfaction. Being afraid to make the opening offerIt goes against conventional wisdom, but if you wait for the company to bring the first salary offer, you could be missing out. The anchoring principle offers you the advantage if you throw out the first number or range, because you are then setting the parameters of the conversation.It’s important to do your research on the position and organization first, so that this number is realistic.Don’t be afraid to get the conversation rolling. Giving into your nervesThe most crucial element of negotiating salary is to remember that the person you’re negotiating with expects it. It’s a routine part of looking for a job, so try not to let your nerves dissuade you from negotiation.Don’t rush yourself, don’t simply accept the first number that’s offered, and come prepared with current research that backs up your requests.